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Mriya Agro Holding starts a green project for separate refuse

Mriya Agro Holding is launching a pilot project to organise separate collections of solid household refuse at two district centres in Ternopil oblast. Refuse collection sites, each with three colour-coded containers for paper, glass and plastic are to be set up at 43 sites in the towns of Kozova and Zboriv. A special compactor has also been acquired for both towns so that refuse, once sorted, can be compacted for ease of transport. All the equipment has been made over to utilities companies. Mriya Agro Holding has committed more than UAH 300,000 to the initiative so far.

For Mriya Agro Holding the project’s aims are to protect the environment, reduce the pressure on landfill and encourage people to separate their household refuse. The main thing is to teach the young generation to care for ecology and the environment.

‘As a company with European capital we try hard to inculcate European values wherever we work,’ said Mriya Agro Holding Director of Communications and Social Projects Nonna Shmidik. ‘As well as developing the cooperative movement, this is another social project that aims not just to provide concrete assistance in the here and now but to educate people and change their attitude towards the problem. Residents already appreciate the importance of the project. Opinion surveys in the towns show that most people are prepared to sort their rubbish and think irresponsible citizens should be penalised. If the project yields the desired results, we will apply the experience to other towns and villages where Mriya operates. This is an entirely new initiative for the Ternopil region.’

The projects European Kozova and Zboriv striding into Europe were supported by the local authorities, the education department, the church, Plast—the National Scout Organisation of Ukraine—the public utilities company Blagoustriy and local schools, which ran the whole awareness campaign and marked project launch day with a themed flashmob. The children said they were now going to teach the older generation how to deal with household refuse properly. The project concept was developed by Mriya Agro Holding making particular use of work by Kristina Remez, a pupil of the grammar school at Zboriv.

‘Unsorted refuse is just useless rubbish, but sorted refuse is raw material,’ said Sergei Dobalyuk, the director of Kozova town council utilities company Blagoustriy. ‘If properly handled it can be sold for good money which can then be spent on improving the town. Refuse containers have been placed in well frequented locations and if it becomes necessary we will set up more of them.’ In Zboriv too they think sorted refuse can become a source of revenue and have already found potential buyers.